Real Estate Advertising

Leverage Smarter Advertising

Stop relying on ‘in-the-box’ solutions from platforms that upsell you cookie cutter ads with mediocre leads when it isn’t even what the specialize in… Quality leads come from quality solutions.

Own Your Lead Generation System

We ran ads first, then built around it. Running intelligent ads is the most important step in every lead funnel. That is what we do. Without good ads, the rest is useless.

Our Proven 3 Pillar Model

Lets keep things simple…. We are here to provide you leverage, leads and ROI. After testing this on 100’s of the top teams, agents, and brokerages across the U.S. and beyond, that is exactly what this model achieves. The outcome? Legit results that give you the comfort to stick around with Speculo long-term and stop the never ending search for solutions that actually work for you and with you.

Integration & Automation

Forget about having to switch CRMs or teach your team a brand new tool. Instead, we just use your tools and make them better for you. We integrate our systems into yours so that no matter what tools you use, when you work with Speculo you own your data and your process, we just help you make it better!

Leads

We believe in Quality over Quantity… In other words, our leads are better. How? Because we buy consumer intent which means we are getting you on the phone with people who WANT to discuss buying or selling a house based on their search & activity on the internet, retargeted interests, and continued optimizations by our team. The result? Real opportunities, not just contact info. 

Account Strategy

We are professionals in real estate that do the dirty work. Tracking the important metrics, providing accountability, and a lethal focus on ROI is how our Account Strategists become an integral part of your team. Think of them as a dedicated team member to ensure your lead spend is producing a return worthy of your time and money.

Our Steps To a Successful Google Ads Campaign

Step 1

We conduct in-depth research to understand your market, demographics, and keywords that reflect the buyers and sellers that you are after.

Step 2

Each campaign we make starts with an objective of bringing the highest quality leads to your real estate agency at the lowest possible cost.

Step 3

We leverage our custom tools and software to target the specific keywords you want your ads to show for. This ensures that the leads you want are the leads you will get.

Step 4

We write compelling conversion copy and create ads that are custom-tailored to your real estate agency. This creates high click through rates and even higher quality leads.

Step 5

We analyze how much you need to spend to reach your goals. Because we consistently optimize your campaign, your costs naturally go down over time!

Step 6

Setting up the conversion text and code to make sure the ads are communicating properly with your website and CRM system to make sure you, us, and everyone else are completely clear on what leads came from us so that we can create a 100% accurate ROI report for you every month